News
FOR IMMEDIATE RELEASE
December 1, 2025
🎄Unplug This Holiday: Physical Phones Brings Back the Landline—With a Bluetooth Twist
Viral retro handset brand taps into the ‘analog renaissance,’ offering Gen Z & millennials a screen-free way to reconnect.
LOS ANGELES, CA — Physical Phones, the viral hardware startup that turns your smartphone into a retro landline, is bringing analog charm back to the digital age—just in time for the holidays. Founded by creator and technologist “Cat,” the brand offers Bluetooth-enabled handsets that let users take calls without ever picking up their screen.
What began as a personal experiment—a modified vintage phone Cat built for herself—quickly snowballed into a full-fledged business after a short demo video went viral. Within 72 hours, the brand had over 1,000 orders and generated $120,000 in sales. Physical Phones has since sold more than 3,000 units through its direct-to-consumer store, with the first batch arriving in time for Christmas.
“We’re all looking for more balance in how we use technology,” said Cat, founder of Physical Phones. “Physical Phones give you the ability to be reachable, without being constantly distracted. It’s a middle path—somewhere between scrolling and silence.”
Blending vintage design with modern functionality, the phones connect via Bluetooth to iOS or Android devices and are compatible with most smartphone call apps. The handsets are weighted and tactile, complete with a coiled cord, giving users the sensory joy of “hanging up” again—without sacrificing their number or mobile signal.
This launch arrives amid a broader analog renaissance, with Gen Z and Millennials leading a shift toward more intentional tech use. Recent coverage in outlets like Vogue, CNBC, and Business Insider has spotlighted the rising trend of retro-inspired tools that help people unplug, slow down, and reclaim human connection.
Physical Phones retail for $90–$110 and are available now at physicalphones.com, with limited quantities shipping in time for the holidays. For gift-givers, it’s a perfect choice for anyone nostalgic for simpler times—or looking to start 2026 with more focus and less screen time.
About Physical Phones
Physical Phones is a hardware brand creating Bluetooth-enabled, landline-style handsets that connect to smartphones. Designed for people who want to disconnect from screens while staying connected to others, the brand blends analog charm with modern convenience. Founded by creator and technologist Cat, Physical Phones is part of a growing movement toward more mindful, tactile tech experiences.
Media Contact:
Cat Goetze
cat@physicalphones.com
https://physicalphones.com/pages/about-us
